From the artistic backstreets of Seongsu-dong to the trend-packed lanes of Hongdae, Seoul is painting the city pink this season. Whether it’s café-hopping with friends, late-night street food runs, or snapping outfit pics against mural walls, pink is dominating the capital’s most fashionable neighborhoods. Here’s how locals are styling it—right now.

1. Peplum Sheer Midi Skirt – Seongsu-dong Chic

Known as Seoul’s “Brooklyn,” Seongsu-dong blends art studios, indie cafés, and hidden concept stores. This Peplum Sheer Midi Skirt captures that soft yet urban vibe—perfect with chunky sneakers for a casual stroll past converted warehouse galleries.
See the look →

2. Cutout Colorblock T-shirt – Hongdae Nightlife

Hongdae is all about music, dancing, and playful streetwear. The Cutout Colorblock T-shirt fits right in—pair it with distressed jeans and bold accessories for a look that’s ready for busking shows or late-night clubbing.
See the look →

3. Pink Layered Loungewear Set – Yeonnam-dong Comfort

In Yeonnam-dong, style leans cozy, creative, and café-friendly. The Pink Layered Loungewear Set nails that ‘soft girl’ vibe, perfect for lounging with a latte at a plant-filled café or sketching in a quiet park.
See the look →

4. Graphic Stripe Oversized Shirt – Itaewon Edge

Itaewon brings the international flair to Seoul fashion—vibrant, confident, and a little daring. This Graphic Stripe Oversized Shirt works as a statement piece layered over a crop top for rooftop bar nights or art opening parties.
See the look →

5. Orchid Pink Drawstring Bucket Bag – Garosu-gil Minimal Luxe

On Garosu-gil, outfits are polished yet relaxed. The Orchid Pink Drawstring Bucket Bag adds a subtle pop of color to neutral ensembles, perfect for upscale brunches and boutique shopping.
See the look →

💬 Shop the pink pieces making waves in Seoul’s trendiest neighborhoods—only at Pinkitude.
👉 Explore the full collection here